Actor Yoo Ah In is the new face of menswear brand The Class.
The brand that targets men in their 20s and 30s have chosen Yoo Ah In, who is well-known for his high fashion, his flirty and playful personalty, and his perfect body proportions.
The slogan of the campaign is “A competitive style for super rookies” and is targeting young man to try new choices in clothing.
A spokesperson from the brand commented, “Yoo Ah In is innocent, yet rebellions and witty. He has the imagine men in their 20s wish to have. He is an icon in Fashion for men his age. We are expecting a lot of him.”
The brand expects that choosing the actor, will make their brand be more acknowledged by buyers.
They also said that the catalog for the 2013 S/S featuring Yoo Ah In, would be revealed soon.