As the number of international tourists in Korea decreased because of the infectious disease, the Korean government is planning to employ Hallyu stars to encourage international tourists to visit Korea and explore the entertainment industry. According to the Korean government, it is planning to market tourism through the KBS Friday Saturday popular romantic comedy drama 'Producer,' in which actor Kim Soo Hyun makes an appearance. Some of their plans include fan meetings with the actors Kim Soo Hyun, Gong Hyo Jin, Cha Tae Hyun and IU who star in the drama, in addition to walking around Seoul where the drama was filmed.

In related news, on the most recent episode of the popular KBS Friday Saturday popular romantic comedy drama 'Producer,' Ra Joon Mo, played by actor Cha Tae Hyun, finally confessed his love for Tak Ye Jin, played by actress Gong Hyo Jin, KBS Friday Saturday popular romantic comedy drama 'Producer' tells a story of the staff members in the Korean entertainment industry. Actors Kim Soo Hyun, Gong Hyo Jin, Cha Tae Hyun and IU star in the drama. In addition, this is the first drama for Kim Jong Kook of Running Man. Ra Joon Mo, played by actor Cha Tae Hyun, and Tak Ye Jin, played by actress Gong Hyo Jin, are TV show producers, Baek Seung Chan, played by actor Kim Soo Hyun, is a new producer and Cindy, played by actress and singer IU, is a top star.