Han So Hee has reportedly lost another advertisement contract following the previous controversies surrounding the actress.

After the South Korean actress faced public disapproval due to her relationship, the "My Name" star's contract deals with brands continue to drop.

In a report, the second hand car platform Hey Dealer just introduced Bae Suzy and Lee Jung Eun as the new endorsers.

As for Han So Hee, she had been with Hey Dealer since 2023 and appeared in a vlog-style advertising video where the actress garnered positive feedback from the public.

Unfortunately, this was not the first time that a brand didn't renew the actress for a deal.

Back in March, two companies decided not to renew their contract with the "Nevertheless" star.

Beverage company Lotte Chilsung and Korea's Nonghyup Bank have terminated their advertising deals with Han So Hee amid the controversy surrounding the actress' relationship with Ryu Jun Yeol.

At the time, an official from Lotte confirmed that the company's contract with the actress ended due to other reasons.

"Our contract with Han ended at the beginning of this month, which was before her romance scandal broke out."

On the other hand, a PR industry official explained why a celebrity's image is crucial in brand deals.

"A celebrity's involvement in a public scandal can indeed raise concerns, particularly when they serve as an advertising model.

Hiring a celebrity embroiled in a scandal can lead to rumors and bad publicity for the companies that employ them."

Han So Hee's Dating Controversy With Ryu Jun Yeol

The news sparked after a fan mentioned the sighting of Han So Hee and Ryu Jun Yeol together in a luxury hotel in Hawaii. Because of their celebrity status, the dating rumor circulated like wildfire on social media.

At the height of the issue, their respective agencies confirmed that the actors were in Hawaii, but for a different purpose.

Han So Hee visited the country for a vacation while "The 8 Show" star went there for a photoshoot.

However, Dispatch later revealed photos of the alleged couple who were spotted together.

To add fuel to the fire, Ryu Jun Yeol's ex-girlfriend, Lee Hyeri, shared a cryptic post on Instagram, sparking speculation about a "transit relationship."

Meanwhile, Han So Hee broke her silence and confirmed her relationship with the "Reply 1988" star.

Two weeks after the actress' announcement regarding her relationship, she confirmed that she and Ryu Jun Yeol had broken up.

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Written by Geca Flores