The success of movies at the box office is often a measure of their popularity, especially for those shown in traditional cinemas. Unfortunately, not all films manage to make a profit, and some struggle to cover their production expenses entirely.
Victory, released on August 14 in theaters follows the story of a high school dance duo who come together to form a cheerleading team on an island.
The movie features Hyeri from Girl's Day as the character Pil Sun and actresses Park Se Wan and Jo A Ram, portraying her best friend and an experienced cheerleader.
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Additionally, Lee Jung Ha plays a soccer player on the school team in the film. Early reports revealed that Victory entered the box office rankings in place and drew 36,258 viewers on its opening day.
After being out for a week, the movie hasn't attracted an audience, as about 220,000 people have watched it, falling way below the expected 2 million viewers needed to break even.
Hyeri, who has been openly enthusiastic and emotionally invested in the film, shared her disappointment over its underwhelming performance. The actress, known for her reactions, confessed to shedding tears while watching the movie and during its premiere.
오늘 빅토리 보기 직전에 이 트윗 보고 친구한테 얘기해 줬는데 운명처럼 혜리님이 게릴라로 무대인사를 오심 🥹🥹🥹 맨뒤에서 같이 영화 보시고 종영 후에 잠깐 인사하고 가셨어요 ! 빅토리 정말 좋은 영화고 혜리님 마음이 너무너무 따뜻해서 짧게나마 영상 공유하고 갑니따 . . https://t.co/6Jv6r2XbCe pic.twitter.com/xOfbZ7x95y
— ʙʟᴜᴇ .• (@mysumm3r_) August 22, 2024
Despite the numbers, Hyeri has taken measures to increase the film's viewership. She has upped her presence by sharing fan reviews on Instagram and discussing the movie on platforms.
무대인사도 없는데 빅토리 홍보하겠다고
— ᐧ༚̮ᐧ (@beujoa) August 21, 2024
영화관 돌아다니는 혜리언니 어쩜좋아 . .🧎♀️ pic.twitter.com/JfZH2BBYin
Nicknamed the "promotion fairy" for her dedication, Hyeri has surprised fans by showing up at screenings to engage directly with audiences to draw people to see it.
Following its debut at the New York Asian Film Festival, where Hyeri received an award, Victory was also released in North America.
However, it remains uncertain whether these initiatives will lead to a rise in ticket sales.
As "Victory" continues its run in theaters, the public is eagerly observing to see if Hyeri's dedicated promotional efforts will contribute to the film meeting its targets.
Hyeri's response to the challenges faced by the film has garnered attention, showcasing her dedication to the project and her willingness to exert effort to achieve its success.
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This article was written by:
Rovelyn Barba