One Direction's "Where We Are" concert film will have 10,000 screenings across 50 territories as the British boy group is set to conquer the big screen for the second time. The group will also launch a new perfume this summer.
This is the second offering of the boyband since "This is Us," a documentary was released worldwide last year, Belfast Telegraph UK said.
The film, which will be screened only on October 11 and 12, follows the quintet on their preparation and actual concert in San Siro Stadium in Milan, Italy.
"One Direction: Where We Are" will be co-executive produced by the band's manager, Simon Cowell together with Sonny Takhar, Richard Griffiths, Harry Magee and Will Bloomfield, the same producers of "This is Us" and will also have a 15-minute backstage interview and behind the scenes videos from the concert.
The "One Direction: Where We Are" concert film is not the only thing that is keeping the quintet busy. They are scheduled to introduce a new fragrance this summer, to be known as "You & I," according to RyanSeacrest.com. The boys took to YouTube to promote the scent that comes in a diamond-shaped bottle that comes with a ring that you can wear after.
Tickets for the screening will go on sale starting July 28 while fans can pre-order the "You & I" fragrance starting August 8.
One Direction is a five-member boy band that came from the seventh series of "The X Factor." Auditioned as solo contestants but failed to make the cut in the "Boys" category, "X Factor" judge Simon Cowell decided to put the five boys namely Niall Horan, Zayn Malik, Liam Payne, Harry Styles, and Louis Tomlinson in a group, qualifying them in the Groups category. The band later finished third place in the talent competition.
Hear the boys invite you personally to see the concert film and get the fragrance! Check these videos out:
Credits: One Direction & One Direction News on Youtube