Apple on Sunday revealed its newest television advertisement, which is part of its ongoing 'Powerful' campaign. The new advertisement is called 'Dreams' but talks more about realities--and iPhone 5S apps.

'Dreams' presents a series of short vignettes bringin the attention of the viewers on how iPhone users are using their units in their everday life. The ad uses the popular song When I Grow Up by Jennifer O'Connor.

The advertisement plot opens with two college students who are using Vaavud Wind Meter in order to capture the data they need before recording it in their Macbook Air. In another part of the ad, one artist is using the 4-in-1 lens system, which has its own camera app that can serve as a magnifying class. It appears that things are easier with the app as the user tries to set a stone into a jewelry.

In another scene, a local fire department responds to a call using the Response Deck. The ad also featured a doctor, a veterinarian, a pilot, an artist, and a scientist---each of them uses an iPhone 5S app to produce what they need in line with their respective profession.

'Dreams' serve as the fourth installment of the app-focused campaign launched by Apple last April. The first three were: 'Powerful', 'Strength', and 'Parenthood'.

Many think that this ad campaign serves as a response to Microsoft CEO's remark about championing productivity. This comment created a buzz, and Apple looks challenged with Microsoft's claim.

The new ad has garnered positive comments in the social media, including praises on the musical scoring. It is haunting yet mesmerizing.

The ad also highlights a powerful message: "You're more powerful than you think."

The new Apple campaign ad is a practical way of alluring iPhone users to avail of applications-whether free or not-for them to be more productive in whatever profession they are in. The real-life situations also make each viewer relate to the app being introduced by Apple. Productivity, indeed, is right in your fingertips-literally and figuratively.