"Instant Mom" is an instant success for Nickelodeon.
The first series had a successful premiere, bringing in 1.3 million viewers. It also elevated the viewing levels by 12% in adults 18-49 and by 18% in K6-11 compared to previous year. Its launch on "NickMom" was the 10pm block's highest-rate premiere ever for 18-49 as well as for total viewers.
"'Instant Mom' has proven to be the perfect breakout series for families to enjoy together on Nick at Nite," said Nickelodeon President of Content Development and Production Russell Hicks. "The show appeals to kids and parents alike, and we're excited to continue delivering new, comedic storylines that our talented cast and creative team bring to life."
The hit family comedy "Instant Mom" season 2 will begin October 2. It will premiere on "Nick at Nite" every Thursday at 8pm (ET/PT) and "NickMom" nighttime comedy block on the Nick Jr. Channel. But as the show's second season is approaching, Nickelodeon has already given a green light for "Instant Mom" season 3.
In its official statement: "Nickelodeon has ordered a 20-episode third season of its hit family comedy 'Instant Mom' for Nick at Nite and NickMom, it was announced today by Russell Hicks, Nickelodeon's President of Content Development and Production."
The multi-camera, scripted half-hour series features Tia Mowry-Hardrict as Stephanie, a former party girl who becomes a full-time stepmom to three kids when she marries the more traditional Charlie (Michael Boatman, Spin City). Stephanie manages to keep it all together using her own unique style, never losing her sense of fun, and with the help of her mother Maggie (Sheryl Lee Ralph, Moesha), she learns what being a mom really means. Rounding out the cast are Charlie's three kids played by Sydney Park (AwesomenessTV), Tylen Jacob Williams and Damarr Calhoun. The show is executive-produced by Howard Michael Gould, Aaron Kaplan and Regina Hicks.
