Now, Facebook knows where you went, shared your information with advertisers, although, without your blessing. Ultimately, Facebook not only knows what you did last summer.
The social network firm announced that its Local Awareness ads, which have been in creations since 2012, are now accessible for all companies that wish to advertise. The endeavor targets local firms, the ad product can be made by typing the business address and specifying a radius around the vicinity they would like to reach. The goal is based on people who reside in the area or recently near the business location.
Advertising has been one of the crucial elements of the success of business organizations. The role of advertising and marketing in inducing sales to return the investments made by businesses as well as the profits incurred in offering their products and services define the competitiveness and sustainability or long-term existence of a particular company. The inception of television along with radio as broadcast channels of commun9cation decades ago has resulted to transformation in ensuring the profitability of firms.
The design of the television and the Internet as advertising media that are most popularly utilized by commercial establishments to inform their consumers and target market to purchase their products and services then became topics of academic as well as economic debates due to the differing approaches and characteristics presented by these media as advertising channels. Previous researches have under taken bulk inquiries into the synergies and dynamics of television and Internet for the success of marketing efforts. The data and information collected by these research endeavors gave light into the advantages and disadvantages of using the television and the Internet for advertising purposes of different commercial institutions from different industries. Until now, the interest in the topic never ceases in the hope to come up with the most appropriate and strategic means of achieving the business value of success.
