For some users, Blackberry Z10 has one to die for feature that Androids and iPhone can't match, the blinking front red light. The head of the new business ventures for, Helsinki-based software company, Comptel said, "I look at the iPhone, and I don't know if there's a message or not," Harry vouches that Blackberry can't be match by other brands because of their business apps. He is also an avid user of Blackberry 10's Hub, which makes his messages centralized. Don't get him wrong he got an iPhone 6, which is he okay with, but would be willing to throw away HTC One.

He added, "For my use, it's perfect. It's tailored for business use."

More than a year ago, Blackberry was in competition head to head to with Google and Apple for the market share in smartphones business. Now the Blackberry is coming back, it is exclusively focusing on business markets and consumers like Harry. Though, critics view Blackberry as a washed-up product leading to the come back of Palm gadgets. The firm has successfully done the first stage of their comeback plan. Competitors say that if BlackBerry pursues to concentrate on hardcore business markets and consumers, it may pull of a comeback and defy the odds.

Making BlackBerry to have a comeback is marketing challenge, to state the obvious. The firm's new strategy is to go after the power pros of the business in businesses like insurance and healthcare, even the government, who need a gadget, not a toy. Christoph Becker, the gyro CEO of Blackberry said, "I think it's established that BlackBerry is the most powerful too, anyone with big decisions to make."

The firm's marketing strategy is to battle with a sidestep with Google and Apply by recognizing that business consumers may also own gadgets from the competitors. Becker explained, "They may have an iPhone for their iTunes. When it comes to work, though, such users would use a BlackBerry. Phones and Android phones frankly distract you from business communication."