In search of customers and suppliers, individuals in business face a lot of challenges when they shift beyond their own business practice and culture in search of customers and suppliers. One tough question is: What to expect from other countries' views of business ethics to be? However, because of the demands of the ethical business conduct, more especially that some governments pass anticorruption laws and that more multinational corporations formalize ethic codes and programs to support their internal ethical climate, more companies' managers are becoming aware of the risk of expensive legal entanglements caused by doing business with firms having lower ethical standards than their own. However, in the government sector, giving of preferential treatment is through numerical hiring and promotion goals and ratios, to women and minorities, is a critical affirmative action. Public managers must make a selection of ethical judgments and decisions in pursuing the policy tasks entrusted to them. The KFC management considers ethical behavior an essential part of its business operations and can be communicated through mission statements while the government sector on the other hand, some public employers may operate under legal obligations to permit preferential treatment, others may opt to do so. Both of the circumstances, preferential treatment require difficult and controversial ethical choices.
How important is competitive intelligence in KFC? Generally, competitive intelligence is applied to the decision-making and planning processes to improve the performance of the company. Competitive intelligence is the process by which KFC must gather actionable information about competitors and the competitive environment. It has its vital role in the business organization like KFC and in the government area. There is no problem in focusing to profit and competitive advantage as long as moral ambiguities are going to remain because no one can formulate policies that are morally justified under all circumstances. Ambiguity in fact does not diminish the importance of the issue; the moral aspect of governance corresponds to the quality of public service and governmental conduct. If not, how can the general public trust that their businesses are fairly managed and that they haven't conceded rights and freedoms to an irresponsible administrative state? Companies that lack the range of resources needed to launch and maintain complicated or automated networks, the fact that the chief executive officer and senior managers act personally and continuously on intelligence gives them a chance in the competitive market place. Corporate social responsibility can be defined as the duty of organizations to conduct their business in a manner that respects the rights of individuals and promotes human welfare.
