Psychographics and lifestyle can be related to viewers of reality TV shows like America's Next Top Model, and their selling of space to potential advertisers. Since many television shows are facing competition especially reality TV shows nowadays, many are concentrating on lifestyle research in order to comprehend how their viewers allocate leisure time and how to gain a larger share of that time. Lifestyle research is most useful because it also quantifies demographics and the use of products or services. Lifestyle research by advertisers can help potential advertisers to envision their market better than when demographic variables are used alone. Lifestyle describes how individuals spend their time, what they consider important about their immediate environment, their views on different issues, and their concerns.
The target market of the America's Next Top Model is the singles market. The increasing size, affluence, and complexity of the singles market are creating new opportunities and challenges for marketers. Single households account for almost one-quarter of all U.S. households. Single men allocate a greater proportion of their total expenditures to food consumed away from home, alcohol, transportation, entertainment, tobacco, cash contributions, and to retirement financing than single women. Single women allocate a greater share of their total expenditures to food consumed at home, housing, apparel, health care, personal-care services, and reading material than men.
Social classes display distinct product and brand preferences in such areas as apparel, automobiles, home furnishings, and leisure activity. Consumer purchasing behaviour is also influenced by social factors including family, social roles and status, and ethnic background. The criteria used to group people into social classes vary from one society to another. In the United States, important factors used to designate social class are occupation, education, wealth, religion, race, ethnic background, possessions, and housing arrangements. The target markets of both reality TV shows are the upper middles, lower middles and working white Americans.
