On October 2, Starhaus Entertainment confirmed that Lee would serve as a spokesmodel for the Italian chocolatier, whose brand grew exponentially through heavy marketing the United Kingdom.
"Korean Wave star Lee Min Ho has exceptional talent, as a model, showing the continued interest in the Korean market of Rocher Group," said Ferrero Rocher executive, Luigi Mirri, in a statement published by TV Report.
His ads for global confectioner Ferrero Rocher follow his successful international campaigns for the Korean Tourism Organization. His commercials to increase awareness in Korean Tourism have aired in the United States, on CNN, and continues to rack up YouTube views, as a audience of more than 22 million tunes in to see "The Heirs" star.
In addition to his lucrative endorsements, Lee Min Ho will serve as the honorary ambassador the 2018 Winter Olympics, which will be in Pyongyang, South Korea.
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Adrienne Stanley is a contributing editor at KDramaStars. She is also a contributing music writer at KpopStarz, MTV Iggy and other publications. When she is not listening to "We Like 2 Party," she can be found on Twitter. (@retrogirladdy).
