Roem teased audiences, with silhouettes of the popular Hallyu star and photos which obscured her face, prior to launching the campaign.

A spokesperson for E.Land, the parent company of Roem, also provided positive feedback about the selection of "The Heirs" actress.

"Park Shin Hye is a trendy actress who is equipped with a lovely image that inspires women in their 20s and 30s," said the E.Land representative.

The international Hallyu celebrity recently completed filming "Hyung," an upcoming movie which also features EXO's D.O. (Do Kyung Soo) and "Oh My Ghost" star, Jo Jung Suk.

She has yet to designate her next K-Drama role, but her fans continue to anticipate her future projects.