Actor Lee Jong Hyuk has been crowned the king of NGs in 'A Gentleman's Dignity', in addition to being seen as the playboy his character Jung Rok plays in the drama.

The actor was given the dubious title at a press conference held on Friday at the SBS production center for the weekend drama that has continued to hold the top ratings for its time slot.

In dispelling the misconception that his character and he are alike, Lee Jong Hyuk said that although he is "often seen as the person with the most NGs and that my playboy character reflects my real personality", that "when I work on a drama, I really get into character. So I think I was misunderstood as being too similar to my personality in real life", drawing laughs from the audience.

He also expressed affection for his character Jung Rok, stating that "you can see his pure heart when he is with his friends... although he can be a character to be disliked, he's just a cute, spoiled brat."

An ever-increasingly popular drama, 'A Gentleman's Dignity' is a romantic comedy revolves around the romances of four men.