Actor Kim Bum is currently working on site with the Chinese based clothing line 'EICHITOO' as a fashion model.
The emerging next-generation Hallyu star's masculine yet elegant features help the brand stand out. 'EICHITOO' advertises their clothing to be elegant while staying modern, giving the apparel a "city look".
During the photo shoot, Kim Bum expresses the "modern city look" with his melancholy expression under a barrage of smokey make-up.
Kim Bum was adorned with a clean all-black wardrobe with a solid grey scarf to match, showing off his masculine charisma. The brown toned scarf with black and white solids gave hint to the upcoming male trends for this fall.
During the photo shoot, Kim Bum met Lin Yi Chun for the first time. Lin starred in the Taiwanese version of 'Playful Kiss'. To add to her talents, Lin studied Korean while in college.
A spokesperson for the advertisement stated, "With his perfect acting and perfect looks that we see in his dramas, Kim Bum is gaining alot of popularity in China. Now with his envolvement in the fashion and advertisement industry, his popularity is growing even more. He also shows good synergy while working with China's own superstar, Lin Yi Chun."
Amidst many advertisement requests, Kim Bum is currently working on the release event for his first new album 'HOME TOWN'. In the second half of this year, the movie 'Miracle' in which he co-starred with actor Kim Kang Woo will be released.
